Day 1: Explore trendy fashion and art installations along Huaihai Middle Road.
not mentioned
not mentioned
morning
1 hour
1
Haus Nowhere
Located on Huaihai Middle Road.
Gentle Monster parent company store with art installations and photo ops.
High (Luxury eyewear/fragrance)
Tips: Visit for the art installations and photo opportunities even if not buying.
morning
1 hour
2
Songmont
Right across the street from Haus Nowhere.
Popular Chinese luxury bag brand known for practical everyday designs.
Mid-High (Cheaper in China than international)
Tips: Try the 'Gather Bag'; prices are better here than online internationally.
afternoon
1.5 hours
3
Basement FG
In the Huaihai Road area.
Trendy brand inspired by Brandy Melville/Americana style.
100 - 300 CNY
Tips: Great for button-ups; store has photo ops and a pastry counter.
Food Recommendations:
- Pastries
afternoon
1.5 hours
4
KWL (Kiss We Love)
Located in Long Feng Building.
Massive store featuring coquette, girly, and cutesy Korean-style fashion.
not mentioned
Tips: Huge inventory spanning a whole floor; great for wardrobe replacement.
Day 2: A walking tour of the trendy Anfu and Wukang Road area.
not mentioned
not mentioned
morning
1 hour
1
Subdued
Start at Wukang Road.
European brand with a large Shanghai location; similar to competitors.
Mid-range (Pricier than local brands)
Tips: Check this store last as similar items might be cheaper elsewhere.
morning
45 minutes
2
Rockfish Weatherwear
Walk from Wukang Road to Anfu Road.
British brand popular in Korea selling cute, comfy shoes/rainboots.
not mentioned
Tips: Try the shoes in person for comfort.
afternoon
1 hour
3
Brandy Melville
Located on Anfu Road.
Massive, fully stocked store with favorable pricing compared to US.
Affordable
Tips: Great place to stock up on basics and accessories.
afternoon
45 minutes
4
Blackhead
Located on Anfu Road.
Popular jewelry brand using stainless steel for unique, unisex designs.
175 - 500 CNY
Tips: Look for stackable necklace sets for better value.
afternoon
45 minutes
5
13 De Marzo
Located on Anfu Road.
Playful streetwear brand famous for attaching plush bears to clothing.
High
Tips: Get a drink at the cafe to get a signature plush bear souvenir.
Food Recommendations:
- Bear Drink
- Coffee
Day 3: Shopping at Nanjing East Road and hunting for second-hand luxury.
not mentioned
not mentioned
morning
2 hours
1
W.Management
Located on Nanjing East Road pedestrian street.
Favorite store for affordable, trendy basics and cute accessories.
Affordable
Tips: Massive store; great alternative to pricier brands for basics.
morning
1 hour
2
Anta (Sneakerverse)
Located on Nanjing East Road.
Major Chinese sportswear brand; check out the Sneakerverse concept store.
not mentioned
Tips: Check out the bowler shoes; very comfortable.
afternoon
3 hours
3
ZZER
Located in Minhang District, requires travel time.
Huge warehouse for second-hand luxury goods (bags, clothes).
Varies (Second-hand luxury)
Tips: One of the biggest warehouses for vintage luxury in China.
Day 1: Explore trendy fashion and art installations along Huaihai Middle Road.
not mentioned
not mentioned
morning
1 hour
1
Haus Nowhere
Located on Huaihai Middle Road.
Gentle Monster parent company store with art installations and photo ops.
High (Luxury eyewear/fragrance)
Tips: Visit for the art installations and photo opportunities even if not buying.
morning
1 hour
2
Songmont
Right across the street from Haus Nowhere.
Popular Chinese luxury bag brand known for practical everyday designs.
Mid-High (Cheaper in China than international)
Tips: Try the 'Gather Bag'; prices are better here than online internationally.
afternoon
1.5 hours
3
Basement FG
In the Huaihai Road area.
Trendy brand inspired by Brandy Melville/Americana style.
100 - 300 CNY
Tips: Great for button-ups; store has photo ops and a pastry counter.
Food Recommendations:
- Pastries
afternoon
1.5 hours
4
KWL (Kiss We Love)
Located in Long Feng Building.
Massive store featuring coquette, girly, and cutesy Korean-style fashion.
not mentioned
Tips: Huge inventory spanning a whole floor; great for wardrobe replacement.
Day 2: A walking tour of the trendy Anfu and Wukang Road area.
not mentioned
not mentioned
morning
1 hour
1
Subdued
Start at Wukang Road.
European brand with a large Shanghai location; similar to competitors.
Mid-range (Pricier than local brands)
Tips: Check this store last as similar items might be cheaper elsewhere.
morning
45 minutes
2
Rockfish Weatherwear
Walk from Wukang Road to Anfu Road.
British brand popular in Korea selling cute, comfy shoes/rainboots.
not mentioned
Tips: Try the shoes in person for comfort.
afternoon
1 hour
3
Brandy Melville
Located on Anfu Road.
Massive, fully stocked store with favorable pricing compared to US.
Affordable
Tips: Great place to stock up on basics and accessories.
afternoon
45 minutes
4
Blackhead
Located on Anfu Road.
Popular jewelry brand using stainless steel for unique, unisex designs.
175 - 500 CNY
Tips: Look for stackable necklace sets for better value.
afternoon
45 minutes
5
13 De Marzo
Located on Anfu Road.
Playful streetwear brand famous for attaching plush bears to clothing.
High
Tips: Get a drink at the cafe to get a signature plush bear souvenir.
Food Recommendations:
- Bear Drink
- Coffee
Day 3: Shopping at Nanjing East Road and hunting for second-hand luxury.
not mentioned
not mentioned
morning
2 hours
1
W.Management
Located on Nanjing East Road pedestrian street.
Favorite store for affordable, trendy basics and cute accessories.
Affordable
Tips: Massive store; great alternative to pricier brands for basics.
morning
1 hour
2
Anta (Sneakerverse)
Located on Nanjing East Road.
Major Chinese sportswear brand; check out the Sneakerverse concept store.
not mentioned
Tips: Check out the bowler shoes; very comfortable.
afternoon
3 hours
3
ZZER
Located in Minhang District, requires travel time.
Huge warehouse for second-hand luxury goods (bags, clothes).
Varies (Second-hand luxury)
Tips: One of the biggest warehouses for vintage luxury in China.
